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Care Guide


The following shoe care guidelines ensure you enjoy the maximum lifespan of Sempre Di shoes however please remember that these are just our tips and do not replace the workmanship and professional treatments provided by reputable shoe repairers and cobblers.

Before commencing your maintenance ritual, always ensure that you try on your new shoes on a carpeted surface; before wear, and until you are certain you are keeping them.

Owning expensive leather shoes is slightly demanding. Be mindful of how often your shoes get wet then dry out, or become exposed to alkalines, acids and salts – all of which can erode your shoes and your hard earned shoe budget.

Waterproof Treatments

Using a waterproof spray before your first wear is always a good idea. Waterproofing will add a layer of protection against normal everyday dampness, getting splashed in the street and caught in the rain.

Keep in mind that different leathers require different waterproof sprays. If in doubt, bring your shoes to a local shoe repair shop and ask for some professional advice.

Revitalise the Colour

If your shoes begin to fade because of natural wear and tear, you can bring them back to life with “revitalising” sprays. Always test a small area of the shoe on the inside before treating the whole shoe to avoid an uneven look or, in a worst-case scenario, damaged shoes.


Sempre Di shoes are designed to last, but with appropriate and regular maintenance their lifespan can be greatly increased. To take care of them properly you’ll need to:

  • Clean your shoes regularly
  • Keep the leather supple with a nourishing cream, applied in a thin layer and then buffed lightly with a soft cloth. This will keep the leather from becoming dry and cracked
  • Polish metal hooks and eyelets to a bright shine – tarnish and dullness from the elements age a shoe before its time


For suede and nubuck shoes, the key is prevention. Always spray guard your suede/nubuck shoes before heading out. A silicone spray works best for this.  This way they are always protected from moisture, oil, dirt, road salt, and all the other damaging elements that can stain and ruin your shoes.

If your shoes do get stained, act fast – the earlier you treat it, the less damage will be done. First, try a “suede eraser”, followed by a suede rubber, always brushing in the same direction. Brushing in different directions may give the appearance of the suede/nubuck being of two different colours/tones. If it’s an oil stain, quick action can reduce the impact: Rub some talcum powder on the spot, let it sit for a few hours, and then use the suede rubber to brush it off. We strongly recommend taking suede shoes to a shoe repair professional for cases of major staining.

A few tips for suede shoes:

  • Keep your suede shoes out of direct sunlight to avoid fading
  • If they get damp, soak up the moisture with a cloth or towel as soon as possible and allow to air dry thoroughly
  • Apply stain blocker and waterproofing immediately after purchase and repeat periodically
  • Do not use a wire brush or polish on suede or nubuck leathers. 

Wet Shoes

In case your shoes get wet, here are some helpful tips for the proper drying of soaked shoes.

  • Pat dry with a cloth
  • If inside of shoes is wet through, stuff them with newspaper or other absorbent material to leech moisture from the shoe
  • Leave shoes in an airy, ventilated area to air dry – NEVER use a heat source or leave shoes in the sun, as this will shrink and damage the shoes

Shoe Soles

Our shoes are made with genuine leather outsoles and sometime high-performance rubber soles and some of both. These outsoles should be replaced regularly by a professional cobbler to maximise the lifespan of your shoes.


Removing salt stains quickly is crucial to avoid permanent damage. Apply water mixed with a few drops of lemon or a designated cleaning agent and gently rub off the salt with a sponge or soft cloth. Let the shoe air dry, and then treat with polish.


Red wine on your shoes is an emergency – act fast. A commercial leather cleaner is the first aid of choice; if you don’t have any, here’s a tip: pour table salt on the stain and let it soak up the wine for a few minutes. Brush off the salt and wipe the area with a cloth soaked in white wine or club soda, then buff with a clean dry cloth and naturally air dry the shoe. When completely dry, clean with leather cleaner and conditioner!


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Size Guide

EU UK/AUS US Foot Length (cm)
35 4 2 21
35.5 4.5 2.5 21.5
36 5 3 22
36.5 5.5 3.5 22.5
37 6 4 23
37.5 6.5 4.5 23.5
38 7 5 24
38.5 7.5 5.5 24.5
39 8 6 25
39.5 8.5 6.5 25.5
40 9 7 26
40.5 9.5 7.5 26.5
41 10 8 27
41.5 10.5 8.5 27.5
42 11 9 28

To merasure your feet, stand on a level floor with the back of your heels against a straight edge or wall.

1. Foot length

Measure your foot length by placing a ruler flat on the floor, straight alongside the inside of your foot, from your heel to your toes.

Place an object with a flat egde straight across your toes with the edge touching the tip of your longest toe. Take the measurement (in millimeters) from the ruler where the flat edge crosses. This is your foot length measurement.

How to measure your foot

2. Selecting a shoe

If your foot measurement is halfway between sizes, select the larger size. You may find that one foot is longer than the other. This is quite normal.